AINOA shopping centre
The wayfinding-system at AINOA shopping centre, managed by LähiTapiola, was comprehensively renewed this year. Bolder was responsible for the redesign, from concept to implementation and project management during construction. The focus of the design was on improving the customer experience and enabling seamless navigation in this multifaceted urban center.
AINOA is a high-quality, modern, and unique hybrid, combining services ranging from healthcare to restaurants and retail, serving as a central hub for residents of Espoo.
The project was carried out in close collaboration with the shopping center’s operational team, supported by customer research, social media surveys, and structured graphic elements using color coding and numbering. The goal was to create a clear, intuitive wayfinding logic that considers the diverse user profiles of AINOA, and enhances their customer experience.
