Concept development

Based on data and behavioural trends, we create innovative development directions – for projects ranging from smaller sub-components to regional development projects. We assess the development potential of the site in comparison to the market and customer need.

  • As part of concept development, our service range includes:
  • Market analysis and customer research
  • Participatory workshops and interviews
  • Positioning
  • Brand strategy
  • Design strategy
  • Service and facility concepts
  • Feasibility calculations
  • Development project phasing

Selected references


The Ingka Centres Meeting Place strategy takes retail into the future.